Photo courtesy of Lesley Villarreal Photography
How we can help
I can join you right up front as co-pilot on your project, just as a permanent team member would, transparent to the client. I’ll work side-by-side to guarantee everything goes smoothly and that you get a great result.
Or bring me on as a hidden superpower behind the scenes. Sitting in on meetings, synthesizing results and recommendations, providing an expert point of view. I’ll be the extra talent that helps you get the work done seamlessly, in whatever capacity you need.
Services with a flexible approach
Brand strategy. Elevate your brand to new heights where it can shine. We have a fun, interactive methodology.
Exploratory workshops. Reach for the sky and find the space where you belong.
Positioning and messaging. Land your product or company exactly on target.
Handbooks. Make sure everyone knows where you are headed and how to get there.
Content strategy. Get customers on board and engaged. Make the most of every interaction.
Qualitative research. Get to the heart of the matter and understand the journey they are on.
Writing. Craft the words that make your message take flight. Case studies, web copy, and more.
Flexible collaboration. Ongoing strategic partner, as much or as little as you require.
I am Karen Crenshaw,
chief strategist and storyteller at Blue Sky Effect. A quick study with a can-do attitude, my singular goal is to help clients elevate their thinking to uncover unique perspectives — and create hard-working strategies that lead to fantastic results.
Combining conceptual and analytical thinking — I always keep a clear line of sight to customers’ needs, motivations and emotional triggers to execute feats of high-flying strategic derring-do. When needed, I have a cadre of talented partners on tap who extend the Blue Sky Effect even farther — like-minded colleagues with deep expertise in strategy, identity, design, research, and more.
What’s more, I am proud to have long-time clients who count on me to help them succeed in each new role they take on. One client reports, “She makes success seem easy! She always makes me look good no matter what I throw her way.”
When I’m not weaving stories, I am in my studio weaving cloth and dyeing fabric with natural dyes and plants. My focus on literacy and the joys of the written word led me to my role as president of the Friends of Marfa Public Library for the last five years. I have an MBA in Marketing and International Business from Columbia Business School.